Years ago if you wanted to sell your house, a realtor would be hired who would take one or two pictures of the outside of your house and write an embellished description of the interior. The exaggerated listing could be found on the realtor’s website page and in the “Homes for Sale” section of the local newspaper. If you were lucky, the photo would appear in one of the free “homes” catalogs littering grocery store entrances.
Buyers, on the other hand, would weed through several listings, creating a list of houses to visit based upon an exterior picture and a misleading description. They would spend countless hours visiting houses, going from house to house, and after a few minutes leave dejected once they realized that the photos they relied upon were not of the home they envisioned. Likewise, the seller became disappointed when another potential buyer walked away. Imagine the time and energy wasted by the buyer and the seller simply because the seller’s description did not match the buyer’s imagination.
Today, websites like Zillow, Realtor, Trulia, and others have transformed the home selling industry. Buyers no longer rely upon embellished, written descriptions but rather expect to view photos of both the exterior and the interior of the house; in fact, 90% of people decide which homes to visit based on the pictures they view on-line! More than ever, staging your home for visual advertising is essential. The old saying is true, “a picture speaks a thousand words.” Buyers will be drawn to your house if they can envision your house being their home.
Susan George, owner of Cardinal Home Staging and certified by the Home Staging Institute, knows exactly what the buyer is seeking. Susan and her team use innovative techniques and simple but elegant decorating ideas to successfully prepare a home for sale by highlighting its charm and its best features. It is the art of decorating a home that will attract buyers and hasten the sale. A clean, simple, and tastefully staged home appeals to a wider demographic, therefore, attracting more potential buyers. By creating greater demand, the sale is more likely to happen quicker, and the price is more likely to be higher.
While other home staging businesses often rely on redecorating your home with costly substitute furniture and props, Susan and her team are able to provide you a less costly solution by maximizing the furniture and accessories that are already in your home to make the living spaces look stylish and welcoming. Cardinal Home Staging will work within your budget to achieve what you are hoping for—a house that sells quickly and at a better price, and a buyer who envisions your house becoming their home.